Tea, the second most widely consumed beverage after water, has captivated the taste buds of people around the globe. In the United States alone, tea consumption reached an astounding 3.9 billion gallons in 2021, with over 85 billion servings enjoyed by Americans.
- A Beloved Beverage: Tea has a significant following in the United States, with over half of the population indulging in its rich flavors. Notably, the South and Northeast
- regions emerge as the greatest consumers of tea within the country.
- The Reign of Iced Tea: In the United States, a staggering 80% of tea consumed is enjoyed as iced tea. The refreshing and versatile nature of iced tea has made it a preferred choice for many Americans.
- Tapping into Taste: Black tea reigns supreme in the United States, capturing the hearts of 86% of tea enthusiasts. Green tea takes the second spot with a 13% share. However, it is important to note that other varieties, such as oolong, white, and heavily fermented teas, represent a smaller fraction of tea consumption.
- Global Importers and Origins: While the United States stands third in the world for tea imports, larger importers such as Russia and Pakistan take the lead. Tea's roots trace back to China, but today, major tea-producing countries include Argentina, India, Indonesia, Japan, Kenya, Malawi, Sri Lanka, Tanzania, Taiwan, and Vietnam.
- A Millennial Love Affair: Tea has captured the attention of millennials, with over 87% of this demographic choosing tea as their preferred beverage.
- Environmental Friendliness: Tea stands as an environmentally sound product, originating from a renewable resource. Tea plants, specifically Camellia sinensis, naturally possess resistance to most insects, reducing the need for pesticides. Furthermore, spent tea leaves can be returned to the soil, contributing to sustainable farming practices.
- A Healthy Choice: Tea boasts numerous health benefits, making it an excellent choice for weight management. With no calories, tea can be enjoyed guilt-free. Studies suggest that consuming as little as 2.5 - 3 cups of green tea daily may contribute to a lower body mass index (BMI) and waist circumference.
- Cost-Effectiveness: Tea emerges as one of the most economical beverages available. Most tea varieties cost approximately three cents per serving when prepared at home. Even the most exquisite and bespoke teas remain affordable, with prices averaging less than ten cents per serving. Remarkably, an ounce of tea can yield up to 15 cups, making it a cost-effective choice.
Ready to start your tea journey? I’d be delighted to help you choose a tea. Feel free to email me at Annaliese@malabartradingco.com and let me know how I can help!